Sports Illustrated teams with Watercooler for fantasy gaming

Sports Illustrated announced an agreement with social game developer Watercooler to launch an SI-branded fantasy football effort spanning Facebook, SI.com and SI Mobile. Per terms of the deal, Sports Illustrated will combine its fantasy sports resources with Watercooler's social technology and gaming engine--players can access SI.com Fantasy Intelligence Reports (including breaking news, analysis and advice, player performance updates, video reports and expert commentary) from their PCs and mobile devices while connecting with friends on Facebook to share strategies, celebrate wins and talk smack. Players will even earn rewards for building large Facebook fanbases to cheer their fantasy teams. In addition, the partnership will provide a new, SI-branded advertising channel for sponsors. 

Watercooler began developing sports applications for Facebook in 2007--its partners include Nike, Reebok and CBS Sports. The Watercooler community now boasts 30 million registered users.

For more on the Sports Illustrated/Watercooler deal:
- read this release

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