SPOTLIGHT: ipsh! nabs Discovery Channel mobile marketing gig

Mobile marketing pioneer ipsh! has signed on to promote the Discovery Channel's second season of I Shouldn't Be Alive. By texting a shortcode--"ALIVE"--to ipsh!, users can receive SMS alerts about the show. As an incentive to do so, users who sign up for the alerts can then download free ringtones and wallpapers. I Shouldn't Be Alive profiles people who overcame dire circumstances in remote locations and were forced to make tough decisions to ensure survival. Release