SPOTLIGHT: Producing mobile video

It's become an almost standard belief that the best video content for mobile phones is that made specifically for the small screen. While that sounds nice, the reality is easier said than done. There are significant production considerations, economic realities, and operational struggles that come into play when making a small-screen film. Frank Chindamo, president and chief creative officer of Fun Little Movies, details his thoughts on these issues, debates the pros and cons of product placement in small-screen movies, and explains why he thinks mobile video programming is poised to reach the level of HBO-quality content in the near future. Video