SPOTLIGHT: The rise of Advergaming

ClickZ has a smart commentary piece written by Mobile Marketing Association (MMA) executive director Laura Marriott on the rise of advertising blending with mobile games, or "advergaming." Advergaming is the promotion of a product throughout the game. For example, CoverGirl recently offered visitors to its site a mobile game download for "Girls' Night Out Solitaire." Site visitors received $1.00 off the $5.99 mobile game download. Article