Sprint adds new content partners

In yet another indication that wireless operators are distancing themselves from content aggregators, Sprint has selected Moderati and Oasys to manage all of its third-party ringtones and wallpaper content. The deal allows Sprint to focus more on its direct relationships with content creators like the major record labels. Clearly, this is a win for Moderati and Oasys. It may even make it easier for third-party aggregators who have had little luck getting Sprint's attention of late.

On a side note, indie label TVT Records is using Moderati to distribute all ringtones and ringback tones of its artists, including Lil' Jon and the Ying Yang Twins.

For more on Sprints content outsourcing:
- check out the press release

For more on the Moderati/TVT deal:
- see TVT's release
- or the Billboard article