Sprint campaign spotlights multimedia, not Nextel

Sprint is launching a new advertising campaign that emphasizes the carrier's multimedia services and high-speed services at the expense of network performance, the subject of previous "Power Up" pitches.

The campaign, launching July 1 and touting the operator's new tag line, "Sprint Ahead," is most notable for its exclusion of the Nextel co-brand. In addition, NASCAR's Nextel Cup racing series will be renamed the Sprint Cup with the 2008 season. Sprint's chief marketing officer Tim Kelly will spearhead the "Sprint Ahead" campaign in tandem with advertising agency Goodby, Silverstein & Partners.

For more on the Sprint makeover:
-read this Wall Street Journal article

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