Sprint deploys ChangingWorlds' ClixSmart solution

Mobile data personalization and subscriber intelligence services provider ChangingWorlds announced an agreement with Sprint to integrate its ClixSmart Intelligent Portal Platform personalization and portal management solutions into the Sprint Web portal. Per terms of the deal, ChangingWorlds will launch ClixSmart technology--which delivers personalized home page content based on a subscriber's previous mobile web surfing patterns--on Sprint Web as well as provide personalization solutions for many of Sprint's cable partners and wireless wholesale customers. Sprint will also introduce the ClixSmart Recommender to automatically generate personalized content recommendations. ClixSmart Campaign Manager also will facilitate cross-selling of mobile portal content. According to ChangingWorlds, Sprint is the largest individual carrier to deploy the ClixSmart solution.

For more on the Sprint/ChangingWorlds deal:
- read this release

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