Sprint inks multi-platform 'Real Housewives' sponsorship

Cable network Bravo announced a multi-platform sponsorship agreement with Sprint tied to the hit reality series The Real Housewives of Orange County. In addition to tune-in spots and billboards, Sprint will serve as the exclusive sponsor of the weekly online webisode series A Day in the Life, which follows each housewife during a typical day--the operator also will launch The Real Housewives Mobile Fan Club, which offers opt-in subscribers series-related content including trivia, fun facts and video clips. The Real Housewives of Orange County airs Thursdays  at 10:00 pm ET/PT.

For more on the Sprint/Bravo deal:
- read this release

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