Sprint intros ScanLife mobile marketing app

Sprint announced an agreement with mobile marketing solutions provider Scanbuy to launch ScanLife, an application enabling subscribers to scan barcodes in print media to obtain additional information on a given product or company via mobile device. According to Sprint, after scanning a barcode with their handset, ScanLife users are sent to a mobile website that can contain pricing, availability and additional product data as well as related features and media--for example, scanning a barcode in a movie poster can deliver Sprint customers to a website featuring background on the film, showtimes, theater locations and ticket prices. The operator adds the ScanLife app eliminates the need to type web addresses or search for content by keywords. The free application is now available for download across more than 30 of Sprint's camera-enabled devices.

For more on ScanLife:
- read this release

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