Sprint keeps up with the Kardashians via E! app pack

Cable network E! Entertainment Television is the latest addition to the Sprint (NYSE:S) ID app bundle program, enabling Android smartphone users to access entertainment news, follow red carpet fashion trends and view video clips within a single download.

The E! ID pack includes applications like E! Online, Keeping Up with the Kardashians, and Live From the Red Carpet.

The E! ID pack includes applications like E! Online, Keeping Up with the Kardashians, Fandango, TweetCaster and Live From the Red Carpet. Sprint subscribers can follow E! news, keep up with network personalities via Twitter, check out information on upcoming movies, and view photos and videos from Hollywood events. The E! ID pack also touts the Celeb Tracker widget, which keeps users updated on their favorite stars, as well as a TV schedule widget to keep apprised on E! programming. Also featured: A shortcut to the Android-optimized E! Online mobile site.

E! is currently available to 98 million cable and satellite subscribers across the U.S. In addition to reality programming like Keeping Up with the Kardashians and its spinoffs, the network is also home to series like The Soup, Chelsea Lately and Fashion Police.

The Sprint ID effort first launched in October 2010. Each free ID pack assembles applications, widgets, ringtones, wallpapers and related mobile content, all tied together under the umbrella of a specific brand or theme. In addition to E!, partners include ESPN, MTV and Yahoo. Sprint subscribers can upload up to five ID packs at any time.  

"Sprint ID has become a good, thoughtful way to provide a different user experience," said Sprint vice president of consumer marketing David Owens in an interview with FierceMobileContent earlier this year. "Now that we have 50 percent of the population buying smartphones, we need to give them an easier path to accessing content."

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