Sprint launches mobile TV production division

Forget about licensing content, Sprint is taking a page out of the MVNO book and capturing its own custom content for its Power Vision service. The carrier's new Power View service will offer about 25 minutes a day of short, made-for-mobile video clips that is it collecting via a content deal with IMG Media. Initially focusing on celebrity news and sports, the service features such early "anchors" as Jim Brown and Jim Courier. And as a refreshing change, Sprint is bundling access to the service with its basic Power Vision plans. Makes you think about how expensive it must be to actually license content from others.

Read more details about Sprint's custom content service:
- in this USA Today article
- or in the MediaPost blog