Sprint partners with BilltoMobile for mobile payments
Sprint Nextel (NYSE:S) is making it possible for its customers to bill digital goods purchases directly to their monthly Sprint bill. Through a deal with mobile payment provider BilltoMobile, merchants and mobile payment resellers will be able to offer this payment option to Sprint customers. The deal follows on the heels of Sprint's mobile wallet initiative, which was announced last October, and provides yet another way for customers to make mobile purchases.
BilltoMobile has been rapidly increasing its footprint with the top tier U.S. operators. The company said that with the addition of Sprint, it now has access to more than 240 million wireless subscribers in the U.S. across multiple operators.
The Sprint deal is similar to one inked with Verizon Wireless (NYSE:VZ) in January. Through a partnership with BilltoMobile, Boku is providing Verizon's customers with the ability to buy online goods and have them appear on their monthly bill.
In addition, late last year, BilltoMobile and Boku--as well as rival Zong--entered a similar direct billing agreement with AT&T (NYSE:T), enabling the operator's subscribers to scoop up digital music, movies and related virtual products by entering their mobile phone number instead of their credit card or PayPal information.
For more:
- see this press release
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