Sprint targets GPS-enabled shopping app

Sprint, in tandem with mobile marketing technology firm GPShopper, announced the launch of Slifter, a mobile search application enabling shoppers to seek out product availability and location via GPS technology.  Slifter requires subscribers to enter a keyword, product name, model number or UPC code, identifying the closest retail availability in its response--shoppers may also save items to a mobile shopping list and text product information to their friends' and families' lists. According to Sprint, the application spans more than 85 million products and 30,000 retail locations across the U.S., and is available for $1.99 per month.

"Sprint's GPS applications make everyday tasks like shopping easier for our customers by providing relevant information when and where they need it," said the operator's director of wireless applications George Ranallo in a prepared statement. "With Slifter from GPShopper, Sprint customers can use their phones to find the closest retailer to purchase a desired item, without needing to check a phone book, Internet listing or map."

For more on Slifter:
- read this release

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