Sprint unveils cross-platform mobile web apps storefront

Sprint Nextel (NYSE:S) introduced a new browser-based mobile applications ecosystem promising developers the tools to create value-added services spanning across multiple operating systems and device form factors. Powered by mobile web solutions provider Openwave's Integra scripting engine technology, the Sprint Browser-VAS ecosystem touts applications that execute within the browser, within the Sprint 3G network or in the cloud, eschewing the familiar software download  model--Sprint will introduce a Browser-VAS apps storefront sometime in the first half of 2011, adding it will be "similar to what exists within the application space today."

According to Openwave, the Integra solution comprises Application, Mediation and Data Mediation engines with open APIs, giving developers the means to quickly build network-based applications that leverage location information, analytics data, content adaptation, security and related resources. The Integra-based technology also enables a host of monetization models like ad targeting, flexible billing options, paid downloads for one-time billing, content targeting and conversion services, syndicated data reports/subscriptions, mobile wallet and subscriptions.

The Sprint Browser-VAS ecosystem follows the recent launch of Sprint ID, a series of mobile content packs collecting apps, widgets, ringtones, wallpapers and related media into a single download experience, bundled together under one overarching brand (partners include Amazon, Yahoo, ESPN, Home Shopping Network, Disney and MTV) or one category (e.g., entertainment or fitness). During this week's Sprint Application Developer Conference, the operator is also expected to introduce a new mobile wallet solution giving subscribers greater flexibility over how they purchase applications and related premium content. "It's not a financial instrument--it's basically a container that allows you to very easily put your own financial instruments into the device and then choose how you want to use them," Sprint director of open enablement Kevin McGinnis told FierceMobileContent during an interview at the CTIA Enterprise & Applications conference earlier this month. 

For more on the Sprint Browser-VAS ecosystem:
- read this release

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