Study: 84% of users would pay for all-you-can-eat mobile music

Good news for both Nokia and Sony Ericsson as they prepare to launch rival all-you-can-eat mobile music services: Eighty-four percent of subscribers are willing to pay for a service such as Comes With Music, according to the results of a new survey by market intelligence firm Strategy Analytics. While contending that the major drivers for mobile music are in place, Strategy Analytics notes service adoption remains weaker than anticipated--while 83 percent of respondents said they use their phones to play music, only 6 percent of music content on their devices originates via mobile retail storefronts.

"[Our] data shows that price and selection are the most important factors in a customer's choice of music store, and that brand loyalty is extremely low," said Strategy Analytics' Wireless Media Strategies service director David MacQueen in a prepared statement. "In this environment, even Apple cannot count on retaining users when competing with an offer that seems free to the end user. Comes with Music and other bundled services, should they succeed, offer a lifeline to the music labels which have seen revenues decline sharply in the digital age."

For more on the Strategy Analytics study:
- read this release

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