Study: Better browsers needed to grow mobile web

Stalled mobile web adoption rates suggest it's necessary to develop improve browser alternatives, according to a new report published by market analysis firm JupiterResearch. In "Mobile Internet: Leave the Browser at Home on the Desktop," JupiterResearch says that 63 percent of mobile users are not using their phones to access Internet services that remain popular on traditional desktop computers--however, 37 percent of mobile users are accessing some kind of information or services via wireless handsets, suggesting increasing consumer demand for more than voice services. 

"We're not advocating the browser go away, just that there should be an alternative for 'glanceable' content--the content people need frequently," said JupiterResearch vice president Julie Ask in a prepared statement. "Consumers are willing to pay for good experiences and products. The industry should focus on this reality. In turn, they can double or triple current adoption levels and drive up usage by focusing efforts on those cell phone users who would be motivated by a better user interface and more compelling experiences."

For more on the JupiterResearch report:
- read this release

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Mobile's biggest obstacle: Usability