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Study: Consumers unaware m-commerce services exist
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Subscribers are keen to access mobile commerce services but are often unaware these applications already exist, according to a new consumer survey issued by wireless communities and consumer services provider BuzzCity. The study, conducted with users on BuzzCity's myGamma portal, reports that 51 percent of respondents say they would use their mobile handsets for financial services if such services were available in their area, with 37 percent requesting access to money transfers and remittance services. Consumers would also consider ordering groceries, paying restaurant tabs and parking fees via mobile, and 12 percent wish to purchase movie and travel tickets. On the plus side, one in five respondents said they've previously purchased items via mobile device, with books, downloads and virtual gifts leading the way. According to BuzzCity CEO KF Lai, greater m-commerce awareness hinges on marketers sharing more product-related information on the mobile web.
For more on the BuzzCity survey:
- read this release
Related articles:
Report: M-commerce apps on the upswing
Forecast: Mobile payments to exceed $300B by 2013
Comments
Posted by Chris | February 2, 2009 - 1:16am
M-Commerce services will replace credit card transactions in the near future. Such a service is in its Pre-Launch at present and many are taking advantage to join this service at the ground floor.
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Posted by Source: http://tinyurl.com/adgxhc | February 2, 2009 - 1:21am
Merchants currently accepting credit card will be rushing to set up their m_Commerce account sooner than later.
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