Study: Few users spending on mobile video

While most video-related spending remains focused on traditional outlets like DVD rentals and purchases, a growing number of consumers are turning to new platforms including online streaming and mobile video according to a new study issued by market research firm Knowledge Networks. While users ages 13 to 29 (and, to a lesser degree, users ages 30 to 43) are far ahead of users ages 44 to 54 in embracing emerging video sources, their spending on these new platforms is not significantly higher, Knowledge Networks notes--in all, the average consumer aged 13 to 54 spends roughly $31 per month on video-related content, of which $13 goes to TV service, another $13 to buying and renting DVDs and just $5 to emerging video distribution channels. Ten percent of users 13 to 29 now use mobile video services, compared to just 2 percent of both the 30 to 43 and the 44 to 54 groups--only 1 percent of all three demographic groups subscribe to monthly mobile video services, with just 26 cents of monthly video spending earmarked for mobile.

For more on the Knowledge Networks study:
- read this release

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