Study: Mobile web use climbs throughout the day

Mobile web usage in the U.S. builds steadily throughout the average day, peaking at 9 p.m. local time, according to a new study by mobile media measurement firm Ground Truth. Tracked from 4 a.m. onward, mobile web access (measured in page view consumption) climbs throughout the 9 a.m. to 5 p.m. workday, with an average of 54 percent of users looking for content during this time--usage intensifies after 6 p.m. and reaches its zenith three hours later, with the 9 p.m. period accounting for 7.2 percent of all daily page views. Ground Truth adds that the five-hour stretch between 7 p.m. and midnight yields 32 percent of total views.

For more on the study:
- read this release

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