Study: One in four interested in mobile marketing

The Mobile Marketing Association's latest Mobile Attitude and Usage Study reveals that one in four respondents are interested in mobile marketing. Specifically, they value the ability to receive relevant information, coupons and rewards.

In addition, the study found that one in 20 had participated in mobile marketing. The greatest amount of participation came from those in the 25-to-44 age bracket.

For more on the study, see this release.

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