Study: Only 30% of consumers want m-coupons

Asked which types of mobile coupon offers would interest them most, 70 percent of consumers answered "none of the above," according to a new study released by market analysis firm JupiterResearch. Among the 30 percent of consumers who expressed to Jupiter an interest in permission-based mobile coupon services, 15 percent chose restaurant coupons as the most appealing offer, while another 15 percent opted for savings from stores they select. Fourteen percent of consumers cited local businesses as the most compelling mobile coupon alternative, followed by drinks (13 percent), event tickets (11 percent), CDs and DVDs (10 percent), travel/air discounts (8 percent), new handsets or wireless service packages (8 percent), invitations for sweepstakes/contests (7 percent) and snacks (7 percent).

For more on JupiterResearch's mobile coupon study:
- read this New York Times article

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