FierceWirelessFierceWirelessEuropeFierceDeveloperFierceMobileContentFierceBroadbandWirelessFierceEnterpriseCommunicationsFierceIPTVFierceTelecomFierceOnlineVideoFierceCable

Free Newsletter

About | View Sample | Privacy

Study: Youth subscribers average 20 text messages per day

Tools

American mobile subscribers between the ages of 13 and 29 send an average of 20 text messages each day, compared to just two texts daily for consumers aged 30 to 43 and only one for users aged 44 to 64, according to a new study issued by consumer analysis firm Knowledge Networks. Sixty percent of U.S. subscribers tell Knowledge Networks they carry their phones with them at all times, up 50 percent over a 2002 study conducted by the firm--user enthusiasm for applications like mobile video or GPS is significantly greater among younger subscribers, with 61 percent of millennials claiming "the more features, the better," compared with 27 percent of baby boomers.

While 8 percent of teens said they have viewed TV or video content on their phones, only 2 percent of adults have taken the plunge. Consumers of all ages who embrace mobile video services spend an additional two hours per day consuming media across various platforms (including the Internet and videogames) compared to other mobile subscribers. Mobile web use is presently limited to 13 percent of all subscribers.

For more on the Knowledge Networks study:
- read this release

Related articles:
Study: Usability hampering mobile content adoption
Study: Subscribers would switch carriers for m-payments


SHARE
WITH:
Email Twitter Facebook LinkedIn StumbleUpon
Get Your FREE FierceMobileContent Email Newsletter:


More stories about Mobile Video   Mobile Messaging   Metrics   Mobile Web