Sundance Channel seduced by mobile

The Sundance Channel is beefing up its digital presence by premiering a new film series simultaneously on the Internet and mobile devices. The network has acquired a series of short films--10 two-minute pieces of a series called "The Art of Seduction"--each of which will premier on its website and at the same time be made available for download to Helio customers, via an exclusive deal with the mobile operator.

Get more details on the deal:
- in the Variety article

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