AT&T, LG integrate with MTV's 'The Phone'

AT&T and handset maker LG Electronics announced a technology integration agreement with the new MTV reality series The Phone, executive produced by pop megastar Justin Timberlake. The program pits contestants equipped with LG devices and AT&T mobile services in a competition that simulates Hollywood popcorn movies, blending reality and big-screen adventure; in order to complete challenges, players will contact each other via text and photo messages, surf the mobile web to gain critical information and rely on the AT&T Navigator service for turn-by-turn directions and maps. The Phone also will spotlight LG's new Xenon touchscreen smartphone. The first episode of the series is available now on-demand to AT&T mobile subscribers.

For more on The Phone:
- read this release

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