T-Mobile USA bands together with The Recording Academy

T-Mobile USA announced a new partnership with The Recording Academy music industry association to launch a marketing program spotlighting the operator's Sidekick device, promising exclusive music programming throughout the year ahead. The partnership kicks off with the T-Mobile Sidekick Takes You to the Grammy Awards Sweepstakes--five Sidekick users have won a prize package including a trip to Los Angeles to attend the 51st Annual Grammy Awards Feb. 8, complete with tickets to the official post-awards party and a new T-Mobile Sidekick device. T-Mobile also co-sponsor the annual Pre-Grammy Gala Feb. 7, presented by Sony Music Worldwide COO Clive Davis and The Recording Academy. One winner will be named the official T-Mobile Sidekick Reporter with an unnamed entertainment news show at the red carpet event. T-Mobile and The Recording Academy also will mount the Grammy Celebration Concert Tour, featuring award winners and nominees alike.

For more on the T-Mobile USA/Recording Academy partnership:
- read this release

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