T-Mobile USA, Boku team on carrier billing for in-app purchases
T-Mobile USA is teaming with Boku to introduce new carrier billing options within the T-Mobile Mall digital storefront, enabling Android application and game developers to accept in-app payments from the carrier's 34 million subscribers.
T-Mobile USA developer partners may now leverage Boku's 1-Tap SDK for Android to sell a variety of in-app premium content and services, like virtual goods and new gaming levels. Boku's 1-Tap Billing model enables consumers to make digital purchases with their wireless phone number and charge them to their monthly operator bill, sidestepping the need to manually enter credit card information or store financial data on their device.
Boku now partners with more than 250 mobile operators in 66 countries, among them T-Mobile USA rivals Verizon Wireless (NYSE:VZ), AT&T Mobility (NYSE:T) and Sprint Nextel (NYSE:S). The firm has raised more than $75 million in venture funding since launching in 2008, and in March closed a $35 million round led by New Enterprise Associates and Telefonica Digital.
Earlier this year, Boku signed an agreement to expand its services to the offline sector, teaming with MasterCard's PayPass retailer network to enable consumers to make payments, earn discounts and receive targeted offers via mobile phone wherever PayPass is accepted.
The T-Mobile Mall is featured inside the larger Google (NASDAQ:GOOG) Play storefront and offers apps and games curated by T-Mobile USA. The mall includes Music Hub (offering access to music apps as well as MP3 tracks and albums and ringtones), Game Base (a collection of pre-screened titles) and Apps (highlighting T-Mobile's own applications as well as solutions from selected partners).
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