AT&T replacing Motricity with Amdocs?

AT&T is reportedly terminating its current platform agreement with mobile content solutions provider Motricity as the operator prepares to introduce its new AppCenter virtual storefront. Mobile Entertainment reports that AT&T will replace Motricity's Fuel mobile content distribution platform with customer experience systems provider Amdocs, citing documents advising content providers that they will be transitioned to the Amdocs platform beginning in August. AT&T (then Cingular Wireless) first teamed with Motricity in 2005; the firms renewed their agreement two years later.

Update: FierceMobileContent spoke to Motricity chief strategy and marketing officer Jim Ryan, who could neither confirm nor deny the report, citing confidentiality agreements with AT&T. "Overall, the health of our relationship [with AT&T] is quite strong," Ryan said. He also dismissed rumors Motricity is in trouble: "The company is in a stronger position than it has ever been--we're meeting our financial goals, and continuing to win significant business in the U.S." Ryan added that Motricity plans to announce several new partnerships in the weeks ahead.

For more on the Motricity speculation:
- read this Mobile Entertainment article

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