AT&T teams with 2ergo for Warped Tour campaign

Mobile marketing solutions provider 2ergo announced an agreement with AT&T's Youth Marketing Group to promote the annual Vans Warped Tour punk-pop and extreme sports festival via targeted SMS messages. Per terms of the deal, AT&T will utilize 2ergo's Mobile Campaign Manager technology to introduce an opt-in, pre-tour text campaign offering consumers exclusive stage schedules, contest information and related content tied to their local Vans Warped Tour stop. In addition, 2ergo will provide filter-by-carrier technology to enable AT&T to send specific messages solely to its customers, including sweepstakes offers advertised during the concert.

For more on the AT&T/2ergo partnership:
- read this release

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