AT&T teams with MTV on cross-platform Posted campaign

AT&T (NYSE:T) will partner with MTV Networks Digital to expand the multimedia giant's Posted cross-platform initiative, which promises to connect consumers to their families, friends and favorite pop musicians. AT&T and MTV will introduce an "online phone unit" modeled after Motorola's Android-powered Backflip smartphone and its MotoBLUR user interface, which manages and integrates communications tools spanning from email to social networking--at launch, the phone unit will connect fans with Posted artists including LeAnn Rimes, Adam Lambert and All Time Low, supplying toll-free numbers where consumers can ask the stars questions via voicemail. The interactive phone unit will also supply free calls to friends and family.

The Posted effort offers music fans social media updates, videos, news, and photos spotlighting featured artists across the MTV, VH1 and CMT network spectrum. Featured Posted acts include John Legend, the Roots, Jewel and Sara Bareilles.

For more on Posted:
- read this release

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