AT&T touts college football content for 2008

The 2008 NCAA college football campaign officially kicked Thursday night, and in time for the new season AT&T is again launching its AT&T All-America Player of the Week promotion, which enables fans to vote via text message on outstanding individual gridiron performances. Each week, a panel of ESPN experts will choose four finalists based on their performance the previous week--the results of the viewer poll are at 9:00 a.m. ET each Sunday on ESPN's SportsCenter. AT&T will also reintroduce its NCAA Football Portal, which features mobile video highlights and photos spotlighting each week's candidates--subscribers may also track their favorite teams or view the mobile video series Confessions of a College Football Junkie, which stars ESPN personalities Chris Fowler and Kirk Herbstreit.

For more on AT&T's college football efforts:
- read this release

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