AT&T works it with Nelly exclusives

AT&T announced a multi-platform agreement with Universal Motown Records to promote rapper Nelly's upcoming fifth album Brass Knuckles via exclusive content available across the mobile, PC and television screens. Beginning today, AT&T will launch exclusive ringtones spotlighting the complete Brass Knuckles track listing--in addition, the operator and Napster Mobile will release four full-track mobile downloads featuring the cuts "Party People" (featuring Fergie), "Body on Me" (featuring Akon and Ashanti), "Stepped on My J'z" (featuring JD) and "Warrior" (featuring Frank Stallone--no, not really). On Sept. 17, AT&T will also air an exclusive Nelly live gig via its blue room online portal--select performances and interviews will later be made available on mobile. Brass Knuckles hits retail September 16.

For more on the AT&T/Nelly deal:
- read this release

Related articles:
AT&T debuts Olympics-themed mobile music
AT&T launches Vans Warped Tour mobile apps