Third Screen adds Telephia data to ad platform

Mobile advertising software and services provider Third Screen Media announced an agreement to integrate consumer analysis firm Telephia's independent third-party mobile research into its web-based MADX wireless ad management and delivery platform. The deal enables agencies to access Telephia's market measurement and validation data alongside publisher self-reported data and Third Screen performance metrics; the accumulated information will afford agencies targeting specific demographic audiences to identify within the MADX platform the top mobile websites that consumer segment frequents.

"Our partnership with Telephia is a win-win for agencies, publishers, and carriers," Third Screen Media CMO Jeff Janer said in a prepared statement. "In joining forces, we are providing our customers with quality, independent research on a single platform that can help agencies and publishers determine the most appropriate strategies and media plans to reach a desired consumer base."

For more on the Third Screen/Telephia deal:
- read this release

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