Thumbplay co-founder/CMO Schwartz elevated to CEO

Mobile entertainment destination Thumbplay announced that co-founder and chief marketing officer Evan Schwartz will take over as CEO--founder and outgoing chief executive Are Traasdahl will now serve as chairman of the firm, and will concentrate on its long-term corporate development. Thumbplay adds Traasdahl has been transitioning to his new role over the last few months.

Thumbplay's direct-to-consumer mobile content service is accessible across more than 2,500 devices spanning all major U.S. carriers. Schwartz will now oversee all of the company's day-to-day operations, including the forthcoming introduction of its new Thumbplay Music application, which promises anytime-anywhere access to digital music via smartphones and PCs. The application is scheduled to launch in early 2010.

For more on the Thumbplay exec shuffling:
- read this release

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