Thumbplay debuts mobile content search service

Mobile entertainment content portal Thumbplay launched the beta version of GET, a new SMS-based search service promising U.S. users more efficient access to ringtones, games, videos and wallpapers from their mobile device. According to Thumbplay, GET requires consumers to send a text message with the word "Get" and any artist or song title to the shortcode THUMB--within seconds, a reply message will arrive containing a link to all relevant content. Thumbplay adds its mobile catalog now boasts more than 80,000 pieces of licensed audio, video and gaming content.

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