Thumbplay enhances Open marketplace

Two months after launching its Thumbplay Open beta, which promises independent content owners the tools to upload, manage and sell their digital media directly to mobile subscribers, mobile entertainment destination Thumbplay announced that thousands of developers and indie artists are now on board. In addition, the firm said it will add an online reporting system along with a "Top 10 Charts" API.

Thumbplay Open targets independent music and visual artists as well as site publishers and application developers, delivering the means to sell mobile downloads from any website, application or widget--users generate income from every new subscriber that comes into the Thumbplay service, averaging between $5 and $8 per new subscriber as well as 50 cents each time their content is downloaded. Thumbplay Open will in time expand to include games, mobile applications, videos and full-track downloads.

Thumbplay Open's new marketing dashboard enables members to track every click, subscription referral and content download to test and measure the impact of online marketing campaigns. In addition, the service now also offers a "Top 10 Charts" API to provide an automated channel to showcase the best-selling music, graphics, videos and games directly from any website, mobile site, widget or mobile application.

For more on the Thumbplay Open enhancements:
- read this release

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