Thumbplay to power MTV Mobile content store

Mobile entertainment destination Thumbplay announced an agreement with MTV to manage and expand personalization efforts for the cable giant's MTV Mobile service. Per terms of the deal, Thumbplay will supply MTV Mobile with personalized content including ringtones, applications, games and wallpapers--users will have the choice between a la carte purchases or subscription-based credits, complete with online content lockers that automatically back up purchased items. MTV will promote the service on-air, online and across its WAP sites.

For more on the Thumbplay/MTV Mobile deal:
- read this release

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