Thwapr inks mobile advertising alliance with The Ad Store

Mobile-to-mobile video sharing platform Thwapr announced a strategic partnership with branding and advertising firm The Ad Store to create video-based social mobile advertising efforts. Per terms of the deal, Thwapr will partner with The Ad Store and its clients to develop new campaigns and re-purpose existing creative to run across its mobile video platform and services.

The Thwapr service enables users to share media content between their mobile devices and the web--videos or photos captured with their device (a.k.a. "Thwapping") can be shared with one or many recipients and used to engage in rich media conversations, or "ThwapBacks."

For more on the Thwapr/Ad Store deal:
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