FierceWirelessFierceWirelessEuropeFierceDeveloperFierceMobileContentFierceBroadbandWirelessFierceVoIPFierceIPTVFierceTelecomFierceOnlineVideo

Free Newsletter

About | View Sample | Privacy

Timberland settles text spam lawsuit

Tools

Footwear and clothing manufacturer Timberland has agreed to reimburse consumers for unauthorized text messages advertising its products. Timberland and e-commerce provider GSI will pay $7 million to settle a class-action lawsuit alleging the firms with violating the U.S. Telephone Consumer Protection Act--according to KamberEdelson LLC, one of the law firms that helped bring the suit, the settlement is earmarked for a cash fund to reimburse mobile subscribers who received the text ads.

A website has been established to offer consumers more information on the settlement as well as details on applying for a reimbursement. Both Timberland and GSI deny any wrongdoing, blaming the unsolicited texts on a third-party firm that failed to secure consumer consent for the messaging campaign.

For more on the Timberland settlement:
- read this InfoWorld article

Related articles:
Mobile content billing lawsuits settled
AT&T settles over third-party content charges

Bookmark and Share
Get Your FREE FierceMobileContent Email Newsletter:

Be the first to comment
More stories about Mobile Messaging   Mobile Advertising  

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.

More information about formatting options

To combat spam, please enter the code in the image.