Transpera drives Ford mobile ad campaign

Mobile video services provider Transpera announced a partnership with Ford Motor Co. to launch a new mobile video advertising campaign touting the automaker's new 2009 Lincoln MKS. The campaign, which will run across the Transpera mobile content network from October 6 through December 15, will feature a combination of ad units including pre-roll video, display banner placements and proprietary overlays served via the Transpera Ad Platform. According to Transpera, the Lincoln MKS campaign will specifically target the mobile platform's technology-savvy audience.

For more on the Transpera/Ford campaign:
- read this release

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