Tremor Media scoops up mobile video ad platform Transpera

Online video advertising network Tremor Media is expanding to the mobile channel, acquiring mobile video advertising solutions provider Transpera for an undisclosed sum. Transpera delivers interactive display banners, pre-roll videos, overlay ads and other ad formats across the mobile web as well as smartphone platforms like iOS, Android and BlackBerry--publisher partners include CBS News, Discovery Communications, MTV Networks and Showtime. The firm has raised a total of $17.3 million in venture funding.

Digital research firm comScore states that Tremor Media served 1.02 billion streaming ad views in December 2010, behind only video aggregator site Hulu; its reach extends to 28.6 percent of the total U.S. population. Tremor reports that its revenues are on pace to top $100 million in 2011.

For more:
- read this TechCrunch article

Related articles:
Ex-Glu head Ballard named Transpera CEO
Transpera partners with The Weather Channel, MSNBC 
Transpera rakes in $8.25 million in Series B