Trend: Carriers look to Hispanic sector for subs

The New York Times is running a piece on the special attention carriers' have been giving to the Hispanic market, which they see as a huge opportunity for subscriber growth. The Hispanic sector has some unique characteristics that make them particularly desirable to the carriers:

• Hispanics are one of the fastest growing demographic groups
• They often have large families spanning international borders
• As a group they are younger--less likely to have landlines, more likely to use data services
• More often than other groups, Hispanic households work outside or in retail jobs rather than in offices equipped with landlines
• Hispanic households also often have more people than the average home

For more metrics on the Hispanic sector:
- take a look at this New York Times article