Tribeca Film Festival goes mobile

The Tribeca Film Festival announced it will deliver trailers, shorts and full-length features to handsets via Verizon Wireless, heralding the annual event's first venture into the mobile content arena. The festival, which begins April 25 and continues for 12 days around New York City, will distribute to wireless devices three current festival full-length features, three short films, 49 movie trailers and three additional short films created exclusively for mobile consumption. Tribeca will also alert attendees of private screenings by sending wireless barcode tickets to their phones, and will launch text-based mobile movie reviews.

The Tribeca Film Festival was founded in 2002 by actor Robert DeNiro and producer Jane Rosenthal in an effort to celebrate New York City as filmmaking center and to contribute to the recovery of lower Manhattan following the events of 9/11. This year's featured events include the U.S. premiere of "Spider-Man 3" and the world debut of Antonio Ferrera and Albert Maysles' documentary "The Gates." In all, Tribeca will screen 157 feature films and 88 shorts from 47 countries and territories.

For more on the Tribeca Film Festival:
- read this Variety article

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- Sundance sets on mobile short films