Trinity Mirror looks at Enpocket for mobile marketing

Mobile marketing technology provider Enpocket announced an agreement with Trinity Mirror to assume marketing and mobile CRM responsibilities across the UK newsmedia publisher's portfolio of more than 500 national and regional titles. Enpocket will track and monitor every mobile interaction with Trinity Mirror properties, from SMS competitions to mobile content purchases, to create a real-time view of mobile activities and revenues across titles as well as build consumer profiles for future marketing initiatives. "Mobile is a rapidly growing area for us, and it's therefore fundamental that we build a better understanding of our customer behavior for ourselves and our partners," said Trinity Mirror head of interactive services Adam Goran in a prepared statement. 

For more on the Enpocket/Trinity Mirror deal:
- read this release

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