Unicast debuts mobile marketing tech

Internet marketing and advertising firm Enliven Marketing Technologies Corporation's Unicast division announced the addition of new mobile marketing technology to its Rich Media Mobile product suite. Unicast's Rich Media Mobile platform promises advertisers and agencies the tools to efficiently create, deliver and measure the effectiveness of rich media mobile ad campaigns--its new Rich SMS feature combines with Unicast's existing minisite capabilities and reporting interface to enable users to send real-time text messages from an online ad to a mobile device, directing the recipient to a rich mobile minisite containing videos and related downloadable content. According to Unicast, the SMS service creates message consistency across devices, providing brands a bridge connecting their web and mobile marketing efforts.

For more on the Unicast's Rich SMS tech:
- read this release