Universal teams with Mozes to enhance Latin music efforts

Universal Music Group announced it will expand its partnership with mobile engagement solutions provider Mozes to premiere new direct-to-consumer mobile content and services targeting Spanish-speaking and bilingual music fans. The Mozes Connect platform will provide Spanish-language support enabling UMG artists to establish more direct connections with Latin music fans, introducing mobile campaigns including text updates, mobile sweepstakes and widgets--campaigns can also extend to artists' Facebook and Twitter pages.

For more on the Mozes/UMG partnership:
- read this release

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