Urban Airship shutting down SimpleGeo services on March 31

Push messaging platform Urban Airship will shutter location services provider SimpleGeo's Places, Context and Storage products on Mar. 31. Urban Airship acquired SimpleGeo in late October for a reported $3.5 million.

Urban Airship provides mobile marketing engagement services like push notifications, in-app purchases and subscriptions for customers including Yahoo, Groupon, Warner Bros. and The Weather Channel. The SimpleGeo acquisition added location and context-based services to the Urban Airship platform, and the firm is now poised to introduce new features enabling customers to target specific devices in designated regions within assigned time frames.

"In order to deliver on this aggressive vision in the shortest amount of time possible, we need to focus our product development efforts," writes Urban Airship co-founder and CEO Scott Kveton on the firm's blog. "So, after lots of internal discussion and customer conversations, we will wind down the availability of the current versions of Places, Context and Storage over the next few months."

Urban Airship will migrate developer clients leveraging SimpleGeo services to open data platform Factual, with a list of additional replacements also available. In addition, Urban Airship will not charge for use of SimpleGeo solutions during the remaining availability period or for past usage to date and will offer SimpleGeo customers up to six free months of its Urban Airship Pro Plan.

For more:
- read this Urban Airship blog entry

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