USA Today delivers news via text

Daily newspaper USA Today announced a partnership with mobile search and text services provider 4INFO to launch a new text messaging service promising real-time news and information. The ad-supported service delivers breaking news, sports scores, stock quotes, weather forecasts and lifestyle information-USA Today will advertise the initiative via daily print advertisements.

"USA Today's short code-based text message partnership is yet another innovation for a brand that is continually embracing new platforms and the latest technologies," said senior VP of advertising Jeff Webber in a prepared statement. "This service capitalizes on core brand strengths and offers great new real-time interactive services for readers and advertisers."

Published by the Gannett Co., USA Today is the nation's best-selling newspaper, with a total daily circulation of 2.3 million. The publication will celebrate its 25th anniversary in September 2007.

For more on the USA Today text service:
- read this release