VC: Cellfire scores $12 million in Series C

VENTURE CAPITAL

COMPANY

AMOUNT/ROUND

LEAD INVESTORS

DESCRIPTION

Cellfire
San Jose, CA

$12M
C

Silver Creek Ventures, Menlo Ventures, Storm Ventures

Mobile coupon and discount offer service provider Cellfire delivers discounts from brand-name merchants directly to consumers' handsets.

PublicEarth
San Francisco

$3.05M
A

Polaris Venture Partners

Location-based mobile service provider PublicEarth is developing a database of geo-specific, user-generated content.

iamota
Vancouver, BC

$1M
A

N/A

iamota operates an end-to-end mobile marketing, messaging and payment platform promising access to more than 243 million mobile consumers.