Venevision premieres mobile unit

Multimedia producer and distributor Venevision International announced Venemobile, a new business unit that will provide television and film clips, wallpapers and ringtones dedicated to the burgeoning U.S. Latino wireless market. Venevision appointed executive Daniel Rodriguez, a 12-year veteran of parent company the Cisneros Group, to head the new mobile initiative.

Venevision is a global distributor of Spanish-language TV including telenovelas, musicals and talk shows as well as Spanish-language films earmarked for theatrical, pay-per-view, home video, and premium and broadcast television presentation. The firm also operates the Vene Music and Siente Music labels. "As a major diversified entertainment company, Venevision could hardly afford not to participate in this market, which is a natural extension of our basic content production and distribution business," said Venevision Luis Villanueva in a prepared statement.

For more on Venemobile:
- read this Mobile Entertainment article

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