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Verizon: 20 billion texts sent in February

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Verizon Wireless announced that its subscribers sent and received close to 20 billion text messages in the month of February, just eight months after the operator's first 10 billion-message month, June 2007. Verizon adds that opportunities for messaging programs and short codes continue to grow, citing the increasing popularity of text-based contests, promotions and opt-in campaigns. "The volume of text messages being sent and received by Verizon Wireless customers is growing exponentially," said Verizon chief marketing office Mike Lanman in a prepared statement. "Whether it's sports scores, news updates, the latest weather forecast, or the 'joke of the day', text messages are a tremendous way for anyone to stay on top of what's happening in the world. Not to mention all of the parents--and grandparents--keeping up with their kids, or kids texting each other throughout the day, text messaging is becoming an increasingly important way to communicate for people of all ages."

For more on the Verizon text milestone:
- read this release

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I recall my first call with Paul Palmieri sometime in 2002. He was then heading up value-added data services at Verizon and I introduced to him the exotic European phenomenon called premium SMS. He said: "I cannot quite understand - why would anyone pay MORE for a text message?" We have a come a long way since then and Paul is starring in it with Millenial Media!

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